Andaz

Overview

Andaz is Hyatt Hotels Corporation’s original luxury lifestyle brand, launched in 2007 with the opening of Andaz Liverpool Street in London. The name “Andaz,” derived from Hindi, means “personal style” and encapsulates the brand’s focus on individuality, expressive design, and a strong sense of place. Positioned between classic luxury and edgy boutique, Andaz sits in the upper-upscale to luxury tier, often competing with brands like W, Edition, and Kimpton but with a more refined, less ostentatious aesthetic. Andaz properties are typically mid-sized urban or resort hotels that blend modern design with curated local art, food, and culture. Rather than a uniform global look, each hotel is designed to reflect its neighborhood, from historic buildings reimagined as creative hubs to sleek new-build towers with sweeping city or ocean views. A relaxed but polished service style, social lobby spaces, and a strong bar and cocktail culture are hallmarks that distinguish Andaz within Hyatt’s portfolio.

Best for

Andaz is best suited for design-conscious travelers who value both comfort and character—think creative professionals, entrepreneurs, and culturally curious leisure guests. It appeals strongly to couples and solo travelers looking for immersive city breaks or stylish beach escapes where the hotel is an integral part of the destination experience, not just a place to sleep. Business travelers who dislike generic corporate hotels often gravitate to Andaz for its social spaces, good work infrastructure, and more human, less scripted service. The brand also works well for small to mid-size creative meetings, brand launches, and social events that want a stylish, local-first backdrop rather than a traditional ballroom feel.

Properties & footprint

Andaz has grown into a modest but globally distributed portfolio, with around 30–35 operating hotels and resorts and a healthy development pipeline. Flagship properties include Andaz 5th Avenue and Andaz Wall Street in New York, Andaz West Hollywood in Los Angeles, Andaz Singapore, Andaz Tokyo Toranomon Hills, Andaz London Liverpool Street, and Andaz Maui at Wailea Resort in Hawaii. The brand has been expanding steadily into Europe (e.g., Vienna, Amsterdam, Munich, Lisbon announced/in development) and Asia-Pacific (e.g., Bali, Pattaya, Shenzhen, Hong Kong and other key cities either open or in the pipeline). While smaller than some lifestyle competitors, this relatively curated footprint helps maintain a higher level of design quality and distinctiveness from property to property.

Destinations

Andaz operates primarily in gateway cities and high-demand leisure destinations across North America, Europe, the Middle East, and Asia-Pacific, with a lighter presence in Latin America and other regions. Urban locations include financial and creative hubs such as New York, London, Dubai, Singapore, Tokyo, Seoul, Munich, and Shanghai, often in walkable neighborhoods with strong dining, shopping, and cultural offerings. On the resort side, marquee destinations include Andaz Maui at Wailea Resort in Hawaii, Andaz Costa Rica Resort at Peninsula Papagayo, Andaz Bali, Andaz Mayakoba (Riviera Maya), and beach or resort-style properties in Mexico and Asia. The overall mix skews urban but with a growing number of high-end resorts, making the brand appealing for both city breaks and longer sun-and-sand holidays in aspirational settings.

Guest experience

The Andaz guest experience is designed to feel more like staying in a stylish local residence or creative studio than a traditional hotel. Arrivals are often informal, with check-in handled via tablets in the lobby or lounge and welcome beverages offered as a gesture of hospitality. Public spaces double as social hubs, blending art, music, and locally influenced design with flexible seating where guests can work, meet, or relax; it’s common to see rotating art exhibitions, small-scale performances, and community events that involve local makers and creatives. Service is intentionally unscripted yet attentive—team members are encouraged to share personal recommendations, local stories, and insider tips, creating a sense of connection to the neighborhood rather than delivering canned concierge spiels. Brand signatures often include complimentary non-alcoholic minibar items or snacks, locally inspired amenities, and a strong bar program that showcases regional spirits and ingredients.

Rooms & suites

Andaz room and suite categories typically range from well-appointed standard rooms to expansive signature suites or penthouses, with layouts and styling that vary by property but share a common focus on residential comfort and locally inspired details. Entry-level rooms are usually larger than standard city-hotel rooms, with open-plan layouts, oversized windows, modern bathrooms (often with walk-in rain showers), high-quality linens, and thoughtful workspaces. Many Andaz hotels highlight distinctive room types such as loft-style studios, corner rooms with panoramic views, terrace or cabana rooms with outdoor space, or spa-oriented categories with soaking tubs and wellness amenities. At the top end, suites and specialty accommodations—such as the Andaz Maui’s oceanfront suites, Andaz London’s heritage suites, or Andaz Tokyo’s high-floor corner suites—offer expanded living and dining areas, enhanced in-room bars, premium views, and often additional perks like airport transfers, hosted experiences, or elevated World of Hyatt benefits when combined with elite status.

Dining

Dining is a core pillar of the Andaz identity, with each property developing concepts that showcase local culinary culture rather than repeating a uniform brand restaurant. Most hotels feature at least one signature all-day restaurant with a strong breakfast and brunch offering, plus one or more destination bars or specialty venues—such as rooftop bars with city views, raw bars or cevicherias, izakaya-style outlets, or grill concepts highlighting regional produce and seafood. Many Andaz bars emphasize craft cocktails, often with menus that reference local history, ingredients, and spirits, along with a curated wine list and a casual-luxe atmosphere that draws both guests and locals. Several properties collaborate with notable chefs or mixologists and host regular events (tastings, guest-shift bartenders, theme nights, or chef’s tables) that keep the F&B scene dynamic and tied to the city’s culinary community.

Pricing & value

Andaz generally prices in the upper-upscale to lower luxury tier, often slightly above full-service Hyatt Regency but below or on par with Park Hyatt depending on the market. Rates can vary significantly by destination: urban Andaz hotels in cities like New York, London, or Tokyo command premium nightly rates, especially midweek and during major events, while resort properties such as Andaz Maui or Andaz Costa Rica can be among the highest-priced options in their respective areas during peak seasons. Value is enhanced through touches like complimentary non-alcoholic minibar soft drinks and snacks, free Wi‑Fi, strong breakfast offerings (especially valuable for Globalist elite members), and engaging public spaces that reduce the need for paid extras. Packages commonly bundle breakfast, resort or destination credits, parking, or local experiences, and the ability to redeem World of Hyatt points (often at high cent-per-point value at certain Andaz resorts and key cities) further improves perceived value for loyalty members.

Loyalty program

World of Hyatt

Andaz participates fully in World of Hyatt, Hyatt’s global loyalty program, which offers four published elite tiers: Member, Discoverist, Explorist, and Globalist, plus an invitation-only Lifetime Globalist level. Members earn 5 base points per eligible U.S. dollar spent on rooms and most on-property charges, with elite status earned via nights, base points, or meetings/events; benefits scale from basic perks (member rates, points-redemption for free nights) to premium ones (suites and best-available-room upgrades at check-in for Globalists, 4pm late checkout, free breakfast or club access where applicable, resort fee waivers on eligible stays, and guaranteed availability 48 hours out). Discoverist and Explorist members receive modest enhancements like preferred rooms and late checkout subject to availability, while Globalists enjoy the most meaningful Andaz-specific benefits due to the brand’s strong breakfast and suite offerings. Andaz properties generally honor World of Hyatt benefits robustly, though exact inclusions (e.g., club lounges, which many Andaz hotels don’t have) vary by hotel; points redemptions use Hyatt’s standard award chart with off-peak, standard, and peak pricing and are particularly valuable at high-rate resorts and flagship city locations.

Sustainability

Hyatt’s overarching World of Care platform shapes sustainability at Andaz, focusing on climate action, responsible sourcing, and waste reduction, but each property expresses these goals in locally tailored ways. Many Andaz hotels implement energy-efficient systems (LED lighting, smart room controls, modern HVAC), water-saving fixtures, and operational practices like linen reuse programs and back-of-house waste sorting. There is a visible shift away from single-use plastics, with refillable toiletries, glass water bottles, and bulk amenity dispensers increasingly standard across the portfolio, along with locally sourced, seasonal ingredients in restaurants to reduce food miles and support community producers. Some properties pursue third-party certifications (such as LEED, BREEAM, or regional eco-labels) or participate in local conservation initiatives—including reef or marine projects at beach resorts and cultural preservation collaborations in historic urban neighborhoods—aligning the guest experience with broader environmental and social responsibility goals.

Accessibility

As part of Hyatt, Andaz properties are built or adapted to meet or exceed local accessibility regulations, with most new-build and renovated hotels designed around inclusive access from the ground up. Common features include step-free entry, accessible routes to all key areas, elevators with visual and tactile indicators, and a selection of accessible guest rooms outfitted with roll-in showers or transfer tubs, grab bars, lowered peepholes, clearance under sinks, and reachable controls. Public spaces and restaurants aim for maneuverable layouts, and staff are typically trained to assist guests with mobility challenges, visual or hearing impairments, and other special needs; assistive listening devices and visual alarms are often available upon request. Service animals are welcomed in line with local law, and kitchens are generally able to accommodate dietary restrictions and allergies when notified in advance, although options and execution can vary by property, making pre-arrival communication advisable for guests with specific requirements.

Booking tips

Andaz hotels in major cities and top-tier resorts often price dynamically, so booking well in advance for peak periods (holidays, festivals, major events, and high season at resorts) is recommended to secure better rates and room types. For travel agents and savvy travelers, targeting shoulder seasons or weekdays in leisure-focused markets can yield attractive pricing, while using World of Hyatt points or free night certificates at high-cash-rate properties (such as Andaz Maui or prime European city locations) often delivers strong redemption value. When selecting rooms, corner and high-floor categories often provide a noticeable upgrade in light and views for a modest price difference; at resorts, entry-level rooms may feel significantly different from villas or suites, so it’s worth upselling guests who prioritize space and outdoor areas. Leveraging elite status, Hyatt Prive or preferred-partner programs (where available) can unlock complimentary breakfast, room upgrades, and F&B credits; guests should also monitor flexible rates and rebook if prices drop, as many Andaz properties offer changeable reservations within specified windows.