‘How do I convince an anti-cruiser to take their first sailing?’
The article is a Q&A-style feature in Cruise Trade News’ Question Time series where Paramount Cruises apprentice Josh Harris asks how to convert cruise sceptics into first-time customers. Industry experts outline practical strategies for addressing common objections around cost, crowding, safety, sustainability and value, and recommend reframing cruises as flexible, experience-led holidays rather than rigid, mass-market trips. It emphasises tailoring recommendations to individual traveller preferences, using specific ship and itinerary examples to counter stereotypes, and leveraging transparent pricing and onboard inclusions to demonstrate overall value compared with land-based holidays.
Sources & references
- https://www.cruisetradenews.com/how-do-i-convince-an-anti-cruiser-to-take-their-first-sailing/
- https://www.facebook.com/CruiseTradeNews/posts/in-the-latest-edition-of-our-question-time-series-paramount-cruises-apprentice-j/1656247829837356/
- https://www.cruisetradenews.com/uks-first-interactive-cruise-store-opens/
- https://www.cruisetradenews.com/is-the-drip-pricing-crackdown-about-to-hit-holidays-at-sea/
- https://www.cruisetradenews.com
- https://www.cruisetradenews.com/region/arctic-circle/
- https://www.cruisetradenews.com/norwegian-encore-milestone-autumn-launch/
- https://x.com/cruisetradenews
- https://www.facebook.com/CruiseTradeNews/
- https://www.cruisetradenews.com/features-2/
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